Actualizar Secuencia Didactica: 871

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<p>You can find some words that could be useful for you, read and check the meaning of them</p><table> <tbody><tr> <td> <p><b>WORD</b></p> </td> <td> <p><b>MEANING</b></p> </td> </tr> <tr> <td> <p><b>advertisement</b></p> </td> <td> <p>Item of publicity to promote a product or service in newspapers, magazines, on TV, etc.</p> </td> </tr> <tr> <td> <p><b>advertising agency</b></p> </td> <td> <p>Marketing services firm that assists companies in planning advertisements.</p> </td> </tr> <tr> <td> <p><b>AIDA</b></p> </td> <td> <p><b>A</b>ttention, <b>I</b>nterest, <b>D</b>esire, <b>A</b>ction - the aim of all advertising.</p> </td> </tr> <tr> <td> <p><b>benefit</b></p> </td> <td> <p>Advantage of a product or service.</p> </td> </tr> <tr> <td> <p><b>billboard</b></p> </td> <td> <p>Signboard or wooden structure used to display advertising posters.</p> </td> </tr> <tr> <td> <p><b>broadsheet</b></p> </td> <td> <p>Newspaper printed in a large format.</p> </td> </tr> <tr> <td> <p><b>campaign</b></p> </td> <td> <p>Organised course or plan of action.</p> </td> </tr> <tr> <td> <p><b>circulation</b></p> </td> <td> <p>Average number of copies of newspapers or magazines sold over a period of time.</p> </td> </tr> <tr> <td> <p><b>classified ads</b></p> </td> <td> <p>Small advertisement in newspapers or magazines divided into categories.</p> </td> </tr> <tr> <td> <p><b>commercial</b></p> </td> <td> <p>Advertisement on radio or television.</p> </td> </tr> <tr> <td> <p><b>coupon</b></p> </td> <td> <p>Part of a printed advertisement to be used to order goods or samples.</p> </td> </tr> <tr> <td> <p><b>direct mail</b></p> </td> <td> <p>Advertisement sent by post to prospective customers.</p> </td> </tr> <tr> <td> <p><b>double-page spread</b></p> </td> <td> <p>Advertisement printed across two pages in a newspaper or magazine.</p> </td> </tr> <tr> <td> <p><b>editing</b></p> </td> <td> <p>Reviewing or rewriting in order to make suitable for publication.</p> </td> </tr> <tr> <td> <p><b>eye-catcher</b></p> </td> <td> <p>Something that particulary attracts the reader or viewer's attention.</p> </td> </tr> <tr> <td> <p><b>features</b></p> </td> <td> <p>Special characteristics of a product.</p> </td> </tr> <tr> <td> <p><b>generic advertising</b></p> </td> <td> <p>Advertising for a whole sector, such as tourism, rather than a specific product.</p> </td> </tr> <tr> <td> <p><b>hoarding</b></p> </td> <td> <p>Wooden structure or signboard, also called a 'billboard', used to carry advertisements.</p> </td> </tr> <tr> <td> <p><b>hype</b></p> </td> <td> <p>Excessive or intensive publicity; exaggerated claims made in advertising.</p> </td> </tr> <tr> <td> <p><b>jingle</b></p> </td> <td> <p>Catchy tune, with a short simple rhyme, used to promote a product.</p> </td> </tr> <tr> <td> <p><b>key words</b></p> </td> <td> <p>Informative words chosen to indicate the content of a document.</p> </td> </tr> <tr> <td> <p><b>launch</b></p> </td> <td> <p>Start an action in order to introduce something (e.g. a new product).</p> </td> </tr> <tr> <td> <p><b>mailshot</b></p> </td> <td> <p>Piece of advertising material sent to potential customers by post.</p> </td> </tr> <tr> <td> <p><b>mass media</b></p> </td> <td> <p>The main means of mass communication (newspapers, TV and radio).</p> </td> </tr> <tr> <td> <p><b>plug</b></p> </td> <td> <p>Favourable publicity in a media for a commercial product (e.g. a book).</p> </td> </tr> <tr> <td> <p><b>poster</b></p> </td> <td> <p>Large sheet of paper used in advertising.</p> </td> </tr> <tr> <td> <p><b>prime time</b></p> </td> <td> <p>Hours on radio and TV with the largest audience, usually in the evening.</p> </td> </tr> <tr> <td> <p><b>promote</b></p> </td> <td> <p>Use advertising and publicity to try to increase sales of a product.</p> </td> </tr> <tr> <td> <p><b>roadside signs</b></p> </td> <td> <p>Large panels along roads and motorways used for outdoor advertising.</p> </td> </tr> <tr> <td> <p><b>slogan</b></p> </td> <td> <p>Phrase used to advertise a product, or to identify a company or organisation.</p> </td> </tr> <tr> <td> <p><b>slot</b></p> </td> <td> <p>Specific time in a broadcasting schedule allotted for a commercial.</p> </td> </tr> <tr> <td> <p><b>soundbite</b></p> </td> <td> <p>Short extract from a recorded interview or speech.</p> </td> </tr> <tr> <td> <p><b>tabloid</b></p> </td> <td> <p>Newspaper printed in small format, usually with a lot of photographs.</p> </td> </tr> <tr> <td> <p><b>target</b></p> </td> <td> <p>Objective; what is aimed at.</p> </td> </tr> <tr> <td> <p><b>U.S.P.</b></p> </td> <td> <p><b>U</b>nique <b>S</b>elling <b>P</b>roposition; a declaration of what makes a product different.</p> </td> </tr> <tr> <td> <p><b>write copy</b></p> </td> <td> <p>Write a text to be printed or spoken in an advertisement or a commercial.</p> </td> </tr></tbody></table>

Ejercicios

<p>1.  Once you have read the list of word about business,, create a wordsearch with 15 words from the list</p><p>2. Read the next conversation and try to create a similar one, then you can present it during the meet, in front of your classmates.</p> <h2> Conversation </h2><p><b>Situation: </b>Lucy and Tui meet Bob at the university shop.</p><p><b>Lucy:</b> Good morning, Bob. Nice to see you, how are you today?<br> <b>Bob:</b> Morning, Lucy. I’m great thanks. What are you buying?<br> <b>Lucy:</b> I’m here with Tui, she wants to buy something for the new semester. <br> <b>Bob: </b>What do you want to buy, Tui?<br> <b>Tui:</b> I want to buy a maroon university jumper, but they all look too large and expensive.<br> <b>Bob:</b> You should ask the sales assistant to help you.<br> <b>Tui:</b> Excuse me, please. Do you have a small jumper which is not too expensive?<br> <b>Sales Assistant: </b>Please look at our sale items in the second aisle. The jumpers are cheaper but I don’t know what we have in stock. You can try clothes on in the fitting cubicle. <br> <b>Tui:</b> Thank you. Look at this one, Lucy. I really like it and it’s cheap as well. The label shows it’s only £10.50.<br> <b>Lucy: </b>That is the right size, it fits you and is not baggy. Put it back on the hanger and let’s go and pay for it.<br> <b>Bob: </b>Oh, Tui, I almost forgot, you can use my loyalty card to receive an additional 10% discount.<br> <b>Tui: </b>That is very kind of you, Bob. I have saved a lot of money today. I can now afford to buy some new books. <br> <b>Lucy: </b>The book shop has a clearance sale next door. Would you like to go and have a look with us, Bob?<br> <b>Bob: </b>Yes, I also need some books. Come on, let’s go.</p> <h2>Retrieved from: <a href="https://www.excellentesl4u.com/esl-shopping-conversation.html">https://www.excellentesl4u.com/esl-shopping-conversation.html</a></h2>  <h2>Match the definitions (a–h) with the vocabulary (1–8). Vocabulary Definitions </h2>  <table> <tbody><tr> <td> <h2>1. …… to adapt </h2>  </td> <td> <h2>a. to think carefully about something </h2>  </td> </tr> <tr> <td> <h2>2. …… to explore </h2>  </td> <td> <h2>b. to change your behaviour for new conditions </h2>  </td> </tr> <tr> <td> <h2>3. …… to consider</h2>  </td> <td> <h2>c. to look into or discuss something in detail </h2> </td> </tr> <tr> <td> <h2>4. …… to ensure </h2>  </td> <td> <h2>d. a worker</h2> </td> </tr> <tr> <td> <h2>5. …… uncertain </h2>  </td> <td> <h2>e. the good things about something </h2>  </td> </tr> <tr> <td> <h2>6. …… the positives </h2>  </td> <td> <h2>f. unsure, unclear, unknown </h2>  </td> </tr> <tr> <td> <h2>7. …… development </h2>  </td> <td> <h2>g. to make sure something happens </h2>  </td> </tr> <tr> <td> <h2>8. …… an employee </h2>  </td> <td> <h2>h. change, growth or progress</h2> </td> </tr> </tbody></table>   <h2>Complete the sentences with words from the box. </h2>  <h2> <table> <tbody><tr> <td></td></tr><tr><td></td><td><table> <tbody><tr> <td> <p>Think                                                    deal with                                          manage </p><p>give                                               tell                                             explore</p>  </td> </tr> </tbody></table>  </td> </tr> </tbody></table> </h2>       <br> <h2>1. Being positive and patient will help employees ……………………………… change.</h2> <h2>2. Team leaders should consider how they ……………………………… feedback to motivate their team.</h2> <h2>3. Marketing experts say your brand should ……………………………… a story.</h2> <h2>4. Team members should be encouraged to solve problems together and ……………………………… creatively. </h2> <h2>5. Talking about plans with a colleague can help to ……………………………… ideas.</h2> <h2>6. It is important that people know how to ……………………………… conflict at work</h2>  <h2>Retrieved from: <a href="https://learnenglish.britishcouncil.org/sites/podcasts/files/LearnEnglish-Reading-B1-A-conference-programme.pdf">https://learnenglish.britishcouncil.org/sites/podcasts/files/LearnEnglish-Reading-B1-A-conference-programme.pdf</a></h2>

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Evaluación

<p>Check carefully this link</p><p><a href="https://www.esl-lab.com/easy/office-supplies/">https://www.esl-lab.com/easy/office-supplies/</a>.      You can find this dialogue in it.<span class="redactor-invisible-space"></span><br></p><p>OFFICE - SUPPLIES</p><p>Secretary: Hello, Ultimate Computers. May I help you?<br></p><p>Caller: Yes, this is Jack Kordell from Hunter's Office Supplies. May I speak to Elaine Strong, please?</p><p>Secretary: I'm sorry, but she's not in right now.</p><p>Caller: Okay, do you know when she'll be back?</p><p>Secretary: Uh, yes, she should be here later on this afternoon maybe about 4:30. May I take a message?</p><p>Caller: Yes. Ms. Strong sent me a brochure detailing your newest line of laptop computers with a description of other software products, but there wasn't any information about after-sales service.</p><p>Secretary: Oh, I'm sorry. Would you like me to fax that to you?</p><p>Caller: Yes, but our fax is being repaired at the moment, and it won't be working until around 2:30. Hum . . . could you try sending that information around 3:30? That should give me time to look over the material before I call Ms. Strong, say, around 5:00.</p><p>Secretary: Sure. Could I have your name, telephone number, and fax number, please?</p><p>Caller: Yes. Jack Kordell and the phone number is 560-1287. And the fax number is 560-1288.</p><p>Secretary: Okay. Jack Kordell. Is your name spelled C-o-r-d-e-l?</p><p>Caller: No. It's Kordell with a "K" and two "l's." K-o-r-d-e-l-l."</p><p>Secretary: All right, Mr. Kordell. And your phone number is 560-1287, and the fax number is 560-1288. Is that correct?</p><p>Caller: Yes it is.</p><p>Secretary: All right. I'll be sure to send you the fax this afternoon.</p><p>Caller: Okay, bye.</p><h2>Vocabulary and Sample Sentences</h2><ul><li>brochure <i>(noun)</i>: pamphlet, small booklet<br>- Could you send me a <u>brochure</u> of your laptop computers?</li><li>detail <i>(verb, also noun)</i>: to explain <br>- The manager decided to <u>detail</u> his recent visit to our parent company.</li></ul><p>HOMEWORK</p><p>Prepare the listening exercise for next class</p>

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