Students will be able to use inferiority and equality adjectives specially to describe people, places and animals in oral and written texts.

Dear students the present guide has the pedagogical intention, to know about adjectives, inferiority and equality comparatives, and how we can use them in oral and written texts. Compare the people?

IGUALDAD/ EQUALITY

Si yo digo que Juan es tan alto como Pedro, estoy haciendo un comparativo de igualdad.

Si digo que Juan y Pedro no son tan altos como Tomás estoy haciendo negación de la igualdad y en la negación de la igualdad estoy dejando ver inferioridad.

Naturalmente hay una fórmula específica para expresar inferioridad:

menos ... que

Juan y Pedro son menos altos que Tomás

Pero, ¿no te parece que es más suave decir "no tan... como" que "menos ... que"?

English examples:

Igualdad/Equality

John is as tall as Peter

Example without equality/

Ausencia de Igualdad (= Inferioridad)

John and Peter are not so/as tall as Thomas

Inferiority/ inferioridad

John and Peter are less tall than Thomas

Retrived from: http://agrega.juntadeandalucia.es/repositorio/28092016/d0/es-an_2016092812_9125310/2_comparatives_equality_and_inferiority.html

A. Complete each sentence with as . . . as and the adjective parentheses.

Example

1. Magazine ads are as efective as (effective) newspaper ads.

2. Mark plays the guitar ________________ (beautiful) Nancy does.

3. Online reviews are _______________ (useful) king friends about products.

4. The coat was just _________________________(warm) it looked.

5. Your sofa is just _________________________(comfortable) Diane’s.

6. My computer is______________________________ (fast) the newer models.

B. Use either as … as or not as … as in the sentecnes below.

Example: Ben Nevis is __________ as Mont Blanc (not/high).

Answer: Ben Nevis is not as high as Mont Blanc.

1) The blue car is ______________the red car. (fast)

2) Peter is________________ Fred. (not/tall)

3) The violin is________________ the cello. (not/low)

4) This copy is _________________the other one. (bad)

5) Oliver is _____________________Peter. (optimistic)

6) Today it's ______________________yesterday. (not/windy)

7) The tomato soup was_____________________ the mushroom soup. (delicious)

8) Grapefruit juice is ________________________lemonade. (not/sweet)

9) Nick is _____________________Kevin. (brave)

10) Silver is __________________gold. (not/heavy)

Read and answer the questions

Professor: So, Dennis, what changes have you seen in marketing recently?

Dennis: Well, as you know, customers love to post online reviews of products these days. These reviews are now just as important as traditional advertising. Maybe even more important. TV advertising is as useful

as it was before, of course. On the other hand, newspaper ads1 are much less effective than they used to be.

Professor: Hmm. That’s interesting. . .. I’ve spoken to some marketing people who aren’t as positive as you are about online reviews.

Dennis: Really? I’m surprised. There are certainly some concerns with online reviews. For example, satisfied customers are less likely to write reviews than people who have had a problem. This means there might be more negative reviews than positive ones. But online shoppers are wiser now. A few negative opinions are not as harmful as they used to be. Also, the positive reviews can be as valuable as ads. If a customer loves a product, he or she will endorse2 it just as enthusiastically 3 as a TV ad does!

1 ad: short for advertisement

2 endorse: to say that you support or approve of someone or something

3 enthusiastically: to do something in a way that shows a lot of interest and excitement

CHECK. Read each statement. Circle T for true or F for false.

1. Dennis thinks that online reviews are not very important in marketing. T F

2. Newspaper ads used to be more effective.T F

3. Some marketing people have a negative opinion of online reviews. T F

4. Customers with problems are more likely to write online reviews.T F

5. Online shoppers won’t buy a product if they see a negative review. T F

6. Positive online reviews aren’t very valuable. T F

AND SELF EVALUATION

• 1.What I have learned?

• 2.What was easy from the lesson?

• 3.What was difficult?

https://www.english-4u.de/en/grammar/comparison.ht...

https://agendaweb.org/grammar/comparative-adjectiv...

Foro